I work directly across planning, design, development, testing, and launch. The exact scope depends on the business and what the site needs to do.
For a new business, service, or location.
Plan and build the first website without forcing the business into an inherited template or an old site structure.
For a useful business with an outdated or difficult website.
Review the current site, keep what still works, and rebuild the structure and presentation around what customers need now.
The basics should not be optional extras.
Visitors should understand the business and the next step without decoding the design.
The work should reflect the business instead of repeating one portfolio look.
Mobile is treated as its own layout, not a shrunken afterthought.
Existing booking providers, forms, or systems can stay when they already do their job.